Samsung in the PanAmerican Games
The main purpose was to generate traffic and feed the registers base from Samsung. With these purposes, the Just Digital in conjunction with Cheil Communications, created a series of mechanical to capture the desired audience and retain their in the base of contacts. Among the various mechanical set up, notably those games, Table Tennis, Fencing and Quiz, where registered users competing in a dispute in the race for prizes in Samsung products. Besides the games were developed cultural contests and a blog for each athlete Samsung, posting the day-to-day at the Pan American Village in Rio de Janeiro. The campaign was a success and we captured in 4 months about 60,000 new users.